barcoo links products in stores with independent consumer information. The shopper scans the barcode of a product using a standard cell phone camera and receives information via mobile internet. Depending on the product category, the information can include price comparisons, user ratings, allergy and organic information, or information concerning sustainable consumerism.

Totally new is the traffic light for food products. Food products with traffic light labels in barcoo show you at-a-glance if the food you are thinking about buying has high, medium or low amounts of fat, saturated fat, sugars and salt, helping you get a better balance.